People First HR Services

Treating customers kindly increases loyalty, business

Colleen Coates

Remember when a friendly greeting and a genuine smile used to be part of doing business? It may sound old-fashioned, but it wasn’t all that long ago that making a customer feel special — not the lowest price or fastest shipping — is what won their loyalty and kept them coming back.

In these fast-paced, technology-driven times we live in, when most business transactions occur online and not in person, we seem to have lost touch with the importance of being kind to one another. And yet, none of us have lost the desire to be treated kindly, nor has technology changed the value of kindness. Without costing a penny, it is still the most effective way to build greater brand awareness, boost customer loyalty and keep employees happy.